PROPERTY HIGHLIGHT:
2890 BLACKBERRY RD

Blackberry Road was an interesting property, being a 33 acre farm, the target audience for such a property is vastly different than selling a standard home. As such, we had to take extra measures in order to help sell this property in a timely manner. 

SHOWING SCALE
When listing large properties such as 2890 Blackberry Road, there is a need to be able to show more information at once. A sense of scale and grandeur is harder to give with a standard camera. Using a drone to take photos and video can be an excellent way to not only show scale, but also convey information that could not be visible otherwise. For this property, that means showing off the corn field and property border.
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SHOWING DETAIL

Thanks to the drone, we were able to show off more intriguing details about this property. For this listing, the value is not in the home itself but in the land. By levying our marketing towards this angle, we were able to focus on this aspect of the property and find a buyer far more quickly than if we wasted time marketing elements of the property that lacked value and interest for our target audience.

 

Below is a brief video we linked to the MLS so that websites that display virtual tours are able to link buyers to additional information. While this video is not a virtual tour in the sense many typically think, it is still showing off details about this listing in a way in which photos simply can't convey. 

SOCIAL MEDIA REELS

In addition to our "Just Listed," posts showing off new properties, we also market properties using video.

 

These two videos display two angles we took in reels catered to this property. One focused on showing off the land, hoping to garner attention from farmers interested in this property. The second video caters more towards people potentially interested in the home itself, still giving informaiton about the farm itself but catering to the interest of another potential audience. 

 

The opening text of each of these videos is evident of the type of buyer we are trying to attract with these buzz words. Finding different angles to market a property will help ensure that potential buyers don't slip through the cracks.

EMAIL

MARKETING

Email marketing is an underused tool used in many industries as many have moved on to just social media marketing. However, email is a very personal medium that can yield incredibly high results.


This is a very basic email we sent out to a list of over 1,000 local real estate agents, brokers, loan officers, and more. By directly targeting people in the industry, we can trust that they will lead whatever potential buyers they may have to us. This email is incredibly basic but gives all the necessary information.


  • Why should I be interested in this property? (33 Acre Farm, very unique)
  • What is happening with it? (Just Listed)
  • Where is it? (2890 Blackberry Rd)
  • What does it cost? ($859,900)
  • Can I learn more? (See Listing)


After this information is given, we can rely on the realtors to make the next step, reaching out to their buyers that may be interested in such a unique property. We can now let other realtors do the marketing for us now that we've put the property on their radar. Tactic is incredibly useful when marketing more unique properties with lots of land, history, or are simply just a high budget listing.

The data above simply proves the effectiveness of our email marketing strategies. It is significantly higher than the industry average yielding an almost 20% higher open rate and click rate that is over 11x the industry average. In fact, it is significantly above the average amongst all industries.